Media – Brand + Campaign – ‘Rainbow Letter’ Campaign
In 2018 we received a wonderful letter from a young lady who had come to Children’s Cove after her disclosure of abuse. In her letter (handwritten with pencil and drawn over with a rainbow of colored markers) she described her experience and how she felt brave, and after she told her story, she could sleep better at night. We reached out to this young lady and asked if she would be willing to share her message with other children who may be in a situation they need help from, but are too afraid to ask. She not only said yes but worked with us through every part of the process and recorded a radio ad for us as well.
Our Rainbow Letter Campaign is specifically for children to know that even if there is a storm in their lives today, by asking for help a Rainbow can enter your life afterwards.