Media – Brand + Campaign – Obvious Campaign
In 2016 we launched a poster campaign calling on parents to take the time to talk about body safety and child sexual abuse with their children. 90% of the time children will not disclose sexual abuse to anyone, including parents. The signs of a child in trouble, needing help, or being abused are not as obvious as these ones. However, parents can learn what to look for and have open and honest conversations with their children to make the topic easier to discuss if something happens.